Mailing List Managers Vindicated: Study Reveals Direct Mail is Still King
RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The...
View ArticleSouth Dakota Mailing List Campaign Attracts Businesses to State
PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. The direct mail piece used in the campaign features...
View ArticleMailing List Marketing and Direct Mail: Topics at DMA 2011 Conference &...
BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present. The event was held at...
View ArticleMarketing Report Reveals Direct Mail Trends For Mailing List Managers
SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way...
View ArticleDirect Mail Survey for 2012 Provides Important Information to Mailing List...
GAITHERSBURG, MD – A recent survey was conducted on service providers for the direct mail industry by MCS, a technology provider for the production mailing market and which is located in Gaithersburg,...
View ArticleWhat Will Save the U.S. Postal Service?
Saturday mail will soon be history. The U.S. Postal Service has made the decision to cease Saturday delivery this August. The idea is to save $2 billion and prevent the postal industry from collapsing....
View ArticlePostmaster General Speaks Up for USPS
Despite the positive spikes during the holiday or election seasons, the postal service is continually facing losses, with a net loss of $ 1.3 billion noted in the first quarter results of USPS’s 2013...
View ArticleUSPS Stops Saturday Mail Delivery
Pauline Jelinek of Associated Press reports that the US Postal Service recently announced the end of Saturday mail delivery. This is due to the tough financial position the service finds itself in....
View ArticleOnline Bill Payment Impacts USPS Bottom Line
The US Postal Service is eliminating delivery of mail on Saturdays because of financial struggles. This decision will become effective from August 2013. A large contributing factor to USPS’s woes is...
View ArticleUSPS Taking Things into Their Own Hands
USPS announces to stop its Saturday mail service effective from the 1st of August. The postal service is facing a huge financial crisis and has decided to take some measures to cope with the loss. Now,...
View ArticleMarketing Report: Mailing List Managers See Good Outlook For 2011
NEW YORK, NY – A new marketing report by New York City based Winterberry Group entitled “Outlook 2011 What to Expect in Direct & Digital Marketing” shows a positive outlook for mailing list...
View ArticleDirect Mail Primer Published in Response to Surge in Direct Mail
WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing...
View ArticleUse Mailing Lists to Build Brand Loyalty
Businesses who wish to maximize ROI need to understand the dynamics of today’s marketing environment. Today, the most successful marketing is accomplished by a shrewd integration of online and offline...
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